NMG acquires KenyaBuzz in a move aimed at reorienting itself into a fully digital entity

Nation Media Group (NMG) Limited has acquired Events Listing and Lifestyle website KenyaBuzz for an undisclosed amount. According to NMG Editor in Chief Tom Mshindi, NMG is trying to reorient itself into a fully digital entity and KenyaBuzz is part of the ways to do it. In-line with this agenda of becoming a fully digital entity, NMG has also acquired UgandaBuzz into its stable.

Currently, Nation Media Group Limited focuses in delivering news content. That is a niche that the company has managed to stick to since its inception. The acquisition of both KenyaBuzz and UgandaBuzz will see NMG diversify its focus and offer and extensive menu for lifestyle audiences.

“Nation Media Group Limited has brought the region’s leading lifestyle properties KenyaBuzz and UgandaBuzz into its stable as part of a new agenda to reorient itself into a fully digital entity.  The move is one in several steps planned in the short to medium term to broaden Nation Media Group Limited’s content focus beyond news and to ensure a strong and diversified menu for lifestyle audiences.”

-part of the briefing notes

KenyaBuzz

Nation Media Group seeks to tap into the large readership of KenyaBuzz and UgandaBuzz. KenyaBuzz has been able to keep the growing middle class informed on events scheduled through their e-newsletter. You can also grab a hard copy of the content listing platform in a number of stores. Then there is the option of visiting their website for the same content.

KenyaBuzz has also cut a niche for itself as the go to place to get movie reviews and trailers. Their partnership with IMAX enabled movie lovers to buy tickets on the platform and check out movie listings. NMG stands to gain from this loyal fan base.

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This is one way that traditional media houses are embracing new technology. This is inevitable lest the new forms of media put them out of business.

Mr. Felix
A Math Nerd and a Computer Geek. Currently a Windows 10 Insider. Interested in AI, big data and AR/VR. Takes a keen interest in developments in the tech, business and social media spheres.

Mr. Felix

A Math Nerd and a Computer Geek. Currently a Windows 10 Insider. Interested in AI, big data and AR/VR. Takes a keen interest in developments in the tech, business and social media spheres.

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