Facebook’s net income increases by 128.85% in Q4 2016
Yesterday on 1st November, 2016, Facebook Inc. released its Q4 2016 earnings report. According to the report, Facebook generated $8.81 billion in revenue during the last quarter of 2016 that ended on 31st December. This was an increase of about 50.86 percent compared to $5.84 billion reported during the same quarter in 2015.
The social media giant also reported a 128.85 percent growth in net income for Q4 2016 to $3.57 billion from $1.56 billion it reported in the same period in 2015. This equals earnings per share of $1.41, compared to $0.79 a year ago. This was way above what analysts had predicted. On the other hand, the capital expenditures for the full year 2016 were $4.49 billion.
Mobile advertising revenue now represented about 84 percent of all advertising revenue for Q4 2016. This was a jump from the approximate figure of 80 percent of all advertising revenue recorded in Q4 2015. Mobile ads continue to be the biggest source of income for Facebook.
The company now boosts of approximately 1.86 billion people using its service monthly as of 31st December, 2016. This represents an increase of 17 percent compared to a similar period a year earlier. Of these, 1.74 billion were monthly active users accessing the site via their mobile devices. This was an increase of 21 percent year-over-year. From the numbers, more than 93 percent of Facebook’s users access the network through mobile devices.
Daily active users grew 18 percent to 1.23 billion. Of these, 1.15 billion users accessed Facebook daily from a mobile device. This translates to an increase of 23 percent from Q4 2015. In a rather twist of events, daily active users only grew by 6.5 percent year-over-year in the U.S., but by 28 percent in Asia. Most of Facebook’s growth is coming outside its parent country.
