Guinness to reward consumers through ‘top the table’ promotion

Guinness has unveiled a national Consumer promotion dubbed “Top the Table” to reward loyal consumers of the brand.

The ‘Top the Table’ promotion will reward 20 consumers with one million shillings each over a period of ten weeks. In addition, consumers stand a chance to win up to Sh30 million in airtime as well as millions of instant merchandise including caps, t-shirts, and sunglasses.

Speaking during the launch, Kenya Breweries Limited Marketing Manager Guinness and Portfolio Beers Mr. Samuel Wasswa said, “Consumer needs are evolving; it’s no longer about just buying a product but the rewarding experience that comes with purchase. As a brand, Guinness strives to grow and connect with our consumers by offering a unique football viewing experiences in bars as they enjoy their favorite drink but now also a chance to win through the Top the Table promotion”

His sentiments are supported by reports from Forbes that 86% of buyers will pay more for a better customer experience.To participate in the promotion, consumers will be required to purchase a bottle of Guinness of either 300ml or 500ml, check under the crown for the alphanumerical code and text the seven-digit code to 22110.

The system will then randomly select winners who will get a response of ‘SUBBED’ or ‘PLAY ON’. If the consumer is SUBBED, he/ she will then receive Instant airtime of either KES 100, 250, 500 or 1,000. If it is PLAY-ON, the consumer wins Instant airtime/cash of either Sh100, 250, 500 or 1,000 and is entered into the bi-weekly grand draw for a chance to win 1 Million shillings.

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Other prizes to be won include a 42-inch television, cash prizes, airtime plus other prizes from the promotion.

The promotion is part of the ‘Made of Football’ program launched late last year pegged on the brand’s affinity for football. The program includes renovation of community pitches, viewing centers, food pairing as well as rewarding consumers.

Guinness has previously, rewarded its consumers with a series of national consumer promotions (NCP) that include Guinness Get Booked 1, Guinness Get Booked 2 and Guinness Get Booked 3 that had lucky winners travel to the United Kingdom (UK) to watch an English Premier League (EPL) match live.

 

Gathoni Kuria

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