KCB Pumps Millions Into The Kenya Music Festival 2019

In a quest to influence culture at the nascent age all through to adulthood, KCB has pumped Ksh 7Million into this year’s Kenya Music Festival through its youth empowerment programme 2Jiajiri.

2Jiajiri being one of the themes in this year’s competition, KCB, therefore, partnered with the festival under the auspices of the Ministry of Education to educate young people about the same important socio-economic issues that 2jiajiri seeks to address. More than 51 entries under the 2jiajiri theme have qualified for the Nationals and will perform at the respective slotted times.

“By adulthood, these students will have entrepreneurship as the default thinking as opposed to job seeking. We are re-setting the mindsets of our youth. We look forward to seeing how the various institutions of learning have packaged the ideas around encouraging the development of youthful entrepreneurs in the informal sector to ease the country’s unemployment crisis,” said KCB Foundation Managing Director Jane Mwangi

The 93rd edition of the festivals being held at Kabarak University in Nakuru County began Saturday, 3rd August up until Thursday, 15th August 2019, with the outstanding performances then being presented to the President.
Ms. Agesa said the 2jiajiri category KCB Foundation had sponsored was timely saying thousands of learners had come to appreciate the opportunities for entrepreneurship that 2jiajiri programme holds for youth.

This is not the first time KCB is partnering in growing culture and sports in the country, this year the organisation supported the WRC Safari Rally to the tune of Ksh 50 million and the Karen Masters to the tune of Ksh 28 million.

Gathoni Kuria
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