How You End Up With Your Search Results On Google, Homework Done For You

Today in the world of 4G and 5G networks, smart devices, wireless connections, and search engines, it is almost a taboo to be unaware of a news item, event or even a simple definition of a word. The common response is usually; “Google it”. And even though you are using a different search engine but Google, you automatically know what to do. We all have a lot going on in our lives and as much as the internet is full of guidelines on how to achieve a good search, search engines do the homework for you most times. Google being the most common one almost makes you think they are reading through your emails or even text message to give you a search result. This is not the case however, but a lot is put together to give you an accurate search result.

Without using jargon like spiders and crawlers, this is how you achieve a google search in just 0.81 seconds;

Ranking of search results

Google has been mapping pages on the internet by indexing them to rank your results. Think about a library that has in it marked alleys and shelves. Your search them activates sifting through the millions of links to suit your search. Pages containing the words you are looking for end up at the top but the location of these words matters, your keyword may be in titles or picture captions. By looking at these factors, Google then determines the relevance a website holds for a given search term.

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Linking of pages

 You are most likely to land pages with the highest links involving your search. If for example, your search is on “becoming a billionaire” Google will go as far as finding sites that have featured or mentioned billionaires across the internet. In case you were targeting a specific news website, you might be disappointed if the webpage lacks incoming links because Google looks at these links as a positive indicator of the pager’s relevance and credibility.

Your location

Where you are located on earth influences your search results and sometimes this can be limiting. Your continent, country, city, and zipcode are very essential to Google for them to find an accurate result. Your location could completely change your search result as the search engine uses it as a major optimization factor. The search engine automatically leans on your Internet service provider, IP address and your chrome account login. Google makes it hard for searches based on location to push brands, organizations, and institutions to pay for their search boost based on location.

Date of publishing

Pages on the internets published more recently stand a better chance in your top searches. In the case of a rapidly spreading news story, many sites will come up with the same keyword concerning the topic. For example, if a study on billionaires around the world has been released, many sites will have the news go up and unfortunately among these sites, there is a huge presence of scammers. Google uses algorithms to remove spam sites before making it to your search page.

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One in every seven searches is for something that has never been typed by anyone ever. Google will evaluate searches by looking at the history side by side to determine relevant and legit sites based on a topic. Search changes are determined by search quality evaluator guidelines to make search changes, although this does not directly determine your result.


Gathoni Kuria

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