Facebook is now supporting African SMB’S through its Economic Impact Programmes

Facebook announced that all its Economic Impact Programmes will be offered virtually as the platform seeks to equip small businesses with digital marketing skills to help them stay open, connect with and acquire new customers to survive challenges presented by Coronavirus. 

Facebook’s Economic Impact Programmes include Boost with Facebook currently implemented in 11 African countries, targeting over 41,000 small businesses, SheMeansBusiness available in Nigeria, South Africa and Senegal reaching 7,500 participants, Digify Pro offered in Nigeria, Kenya and South Africa with 230 participants and Aspiring Entrepreneurs Programme which works with 360 participants in Nigeria.

 Boost with Facebook is a one-day workshop that offers small business owners an opportunity to learn more about how digital tools can be used as a tool for business growth while also making meaningful connections with potential consumers. Boost with Facebook program kicked off in Africa in 2017 and since then has seen over 80,000 small businesses trained across the continent. The program has run in 11 countries, including; Nigeria, Senegal, South Africa, Kenya, Ethiopia,  Benin, Côte d’Ivoire, Cameroon, DRC, Guinea and Niger. From this month, the program will expand to Burkina Faso, Mali, Gabon, and Congo Brazzaville.

SheMeansBusiness Program provides support to thousands of female business owners in Nigeria and South Africa. In 2018 Facebook undertook a partnership with She Leads Africa to launch training initiatives across Nigeria to train over 4000 female entrepreneurs with digital skills, but this was just the beginning.

To date, Facebook has trained over 7,000 female entrepreneurs in 10 states in Nigeria, and will continue to expand the program in 2020. Last year, Facebook launched the #SheMeansBusiness Program in South Africa targeting to reach 4,000 women-owned small and medium-sized businesses and female entrepreneurs across all the nine provinces in South Africa, in partnership with UN Women and a local public-benefit organization, Siyafunda Community Technology Centers. Facebook trained over 6,500 female entrepreneurs, startups and SMBs in all the nine provinces, hosting over 150 training sessions. From this month, we are expanding the program to Senegal for the first time, in partnership with Smart Ecosystems for Women.

See also  Are you an Equitel Customer? Send your name to 212120 then come back and say "Thank you"

These programmes, available virtually from June 22nd 2020 will include 90 minute long Instructor-led live webinar sessions featuring presentations, demonstrations, lectures and virtual discussions. As part of this there will also be Facebook/Instagram Live sessions that will feature business owners, entrepreneurs, and startups who will provide seminars and talks on various topics, with trainers also hosting ‘office hours’ to accommodate questions  asked by participants.  

Commenting on the announcement, Phil Oduor, Policy Programs Manager for Economic Impact and Digital Literacy, Facebook said, “We know that businesses all over the continent, especially small businesses, are experiencing unexpected challenges. These specially curated programmes will provide much-needed support and advice to SMBs looking to build, establish and grow their businesses.” 

Facebook remains committed to supporting SMB’s across SSA by offering training aimed at equipping SMBs with vital skills to leverage digital tools to stay in touch with their customers and achieve their business goals in the wake of the COVID-19 pandemic. 

Odipo Riaga
Managing Editor at KachTech Media
Odipo Riaga on FacebookOdipo Riaga on Linkedin

You may also like...