Cellulant, the leading Pan-African payments company has unveiled its new brand identity
Cellulant, the leading Pan-African payments company yesterday unveiled its new brand identity and affirmed its commitment to partner with global, regional and local businesses to accelerate Payments’ digitisation across Africa. With Digital payments posing the most significant opportunity to bringing fundamental transformation for African economies at large, the company has in over the couple of years evolved to become more than just a business but an idea and belief that Africa should build Africa’s future.
Data reveals that only 38% of Africa’s 1.2 Billion population will have a bank account by 2022, and cash still commands 90% of all transactions in Sub-Saharan Africa. There was, however, a significant shift towards digital payments driven by businesses’ need to stabilize their revenues and increased preference by consumers to use contactless payment solutions when the COVID-19 pandemic happened.
Akshay Grover, Cellulant’s acting Group CEO said the company was responding to the emerging need for cashless payments through acceleration of digital payments adoption by connecting digital money capabilities with the need for businesses to receive broader payment options and offer sophisticated payments experiences to their consumers.
“Over the years, we have learned that it is no longer a question whether digital payments will become ubiquitous across Africa but rather, how fast we can accelerate the adoption of local payment options. Therefore, by unifying the payment experiences for both businesses and their consumers, we can unlock hundreds of millions of consumers and allow them to transact digitally in their local context. We do this by removing layers of complexity to an already complex financial system- simplifying the way people pay and get paid,” said Akshay Grover, Cellulant’s acting Group CEO.
On his side, Divine Muragijimana, Cellulant’s Head of Brand, said refreshing their brand identity is not just an acknowledgement of a new chapter as a business but also an affirmation of its mission and commitment to Africa.
“Cellulant continues to be shaped by a belief that the success of people and businesses in Africa is the foundation of transforming the continent. This belief has seen us scale across multiple countries, evolve and innovate around the solutions we offer to the market and build a great digital payments ecosystem serving millions of Africa,” Muragijimana stated.
Cellulant currently powers payments for global and regional businesses in several sectors such as Emirates, KLM, Ethiopia Airlines, Kenya Airways, Microsoft, Deezer, Bolt, Jumia, Kikuu, Glovo, Simbisa, Multichoice, and thousands of local businesses across Africa.