Your Instagram Reel will now be populated with Ads

Instagram Reel, that Instagram feature that’s supposed to snatch you from Tik Tok, will now have ads. That’s after Instagram launched the Instagram Reel ads in 25 countries in Africa including  Kenya, Uganda, Tanzania, Rwanda, Zimbabwe, Zambia, Tunisia, Swaziland, South Africa, Seychelles, Senegal, Nigeria, Namibia, Morocco, Mali, Malawi, Libya, Lesotho, Guinea, Ghana, Egypt, Cape Verde, Cameroon, Burkina Faso, and Algeria. 

Instagram Reel was launched last year as a TikTok competition but the feature seems not to have picked that well, or at least not according to what Adam Mosseri, Instagram’s leader, expected. Although below optimal performance in terms of popularity, the Facebook-owned company thought it wise to go ahead and introduce ads into Instagram Reel. This comes three months after Instagram started testing the Ads in Australia, Brazil, Germany, and India in April. The global launch of the Instagram Reel happened on June 17th but it was only yesterday that Instagram launched the ads in the 25 African countries.

Commenting about the launch, Jocelyne Muhutu, Facebook’s Strategic  Media Partnerships Manager, SSA  described Reels as the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. “We see Reels as a great way for people to discover new content on Instagram, and so ads in Reels are a natural fit. Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained,” she added.

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Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads.

Reels ads will appear in the most popular places to access Reels content. This includes the Reels tab, Reels in Stories, Reels in Explore and Reels in your feed. Once a user taps into a reel from Stories, Feed, the Reels Tab or Explore, they will enter a viewer that exclusively shows reels that scroll vertically. 

Just like any other ad on Instagram, Instagram will also provide people with controls on the Reels ads they see. If people see an ad they don’t like, they can skip the ad, or tap the menu on the post to hide or report it. 

Odipo Riaga
Managing Editor at KachTech Media
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