Flutterwave introduces new products and services as its rebrands
Flutterwave Inc., after tripling its valuation in less than a year to over $3 billion following its latest fund and being the “highest-valued” African startup, has now started rolling out its new and reimagined identity, in what it says it to affirm its commitment to creating endless possibilities for all, through technology.
The Africa and emerging markets-focused payments company unveiled a significant re-brand and identity at Flutterwave 3.0, a virtual event held on Friday, 18th February 2022, an event streamed live on Youtube. Its visual rebrand comes with 6 new primary colors which depict creativity, motivation, passion, ease, robustness, and eagerness.
The firm used the opportunity to launch a series of products, including a Fintech as a Service (FaaS) solution which helps startups of all sizes quickly become Fintech companies using Flutterwave’s pre-built API and solutions, Capital, a technology platform for businesses and consumers to access Buy Now Pay Later (BNPL) and Merchant lending from regulated and certified credit providers as well as Grow, a B2B product that helps entrepreneurs easily incorporate their businesses globally.
“We’re growing and for us, payments have become a means to an end.” Founder and CEO, Olugbenga GB Agboola, said, “Every part of our lives includes some form of transaction. Beyond powering those transactions, we want to also create those transactions. We want to help event organizers seamlessly register and sell out their events, we want to help artists receive money for their craft, we want to help entrepreneurs incorporate their businesses, we want to help startups build financial technology products easily and we want to create endless possibilities for all through technology. Our new identity is a system that recognizes how far we’ve come in our mission. It gives us space to include all of our dreams and aspirations for businesses and customers. It gives us the freedom to do and be more. We’re excited for this new chapter in our growth.”
It also introduced other products such as Checkout, a new checkout experience that is 5x faster, reducing drop-off by 60%, and Card issuing, a technology platform to enable businesses to issue both Mastercard virtual and physical debit/prepaid cards to their customers in partnership with Mastercard. These solutions remain subject to regulatory approval. It added some improvement on the existing product that is a new powerful dashboard, Barter v4, and an AI-powered compliance process.