Unilever’s OMO and Samsung Electronics East Africa Join Forces to Provide a Unique Washing Experience

Unilever’s long-heritage brand OMO and Samsung Electronics East Africa with the Ecobubble automatic washing machine have entered into a partnership that will grant their consumers a unique washing experience. Known for its unbeatable stain removal prowess, Omo a 65-year-old brand also boasts enhanced fragrance duration as well as improved brightness and color care, a widely sought laundry detergent credential that pairs well with Samsung’s washing machines.

Besides sealing a dual endorsement, the partnership between OMO Auto machine wash and Samsung Electronics Ecobubble automatic washing will create awareness of their amazing product offer to the consumers, ensuring they get quality stain removal, long-lasting fragrance and a detergent specifically made for auto machines to enhance their longevity.

“For more than six decades, OMO has had an inimitable philosophy for a leading laundry brand that ensures top performance on tougher stains and improves a positive experience for all,” says Henry Muchauraya, Home Care Director East Africa Unilever. “This partnership goes ahead to respond to a consumer need to capitalize on existing trusted brands that are already among the top laundry leaders in their space around user technology and experience.”

Samsung unveiled its Ecobubble range of fully automatic top-load washing machines to complement modern lifestyle laundry needs while making washing clothes more efficient. With Digital Inverter Technology, this range is designed to ensure up to 20% better fabric care while saving energy during each wash.  

Ecobubble technology is a perfect blend of Samsung’s BubbleStorm and DualStorm technologies to offer superior wash quality. While BubbleStorm mixes detergent with air and water to create rich bubbles for 2.5x faster detergent penetration, the DualStorm pulsator creates a strong water flow inside the drum for effective cleaning.

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“OMO is known for their effective laundry detergents while Samsung’s Ecobubble fully automatic top load washing machines are known to use advanced technology to save energy and reduce water consumption. By working together, we aim to provide our customers with a comprehensive solution for sustainable and effective laundry care,” said the Head of Consumer Electronics East Africa Ltd, Mr. Samuel Odhiambo. “Our partnership is built on the belief that collaboration is key to creating a better future for everyone. We are excited to bring our expertise and innovation together to provide our customers with the best possible experience.”

The range of Ecobubble fully automatic top-load washing machines can be monitored and controlled anytime and anywhere by connecting the machine to the Samsung SmartThings App. It comes with features such as Laundry Recipe for selecting the optimal wash cycle, Laundry Planner for scheduling the laundry and HomeCare Wizard for energy monitoring and troubleshooting.

The line-up also comes equipped with a unique SpaceMaxTM technology which creates more space inside without increasing the external dimensions. It is available in 9kg and 10kg capacities.

The Digital Inverter Technology saves up to 40% energy, reduces the noise significantly during washing cycles, and offers long-lasting durability. Moreover, Samsung has announced a 24-month warranty on select washing machines which will go hand in hand with the already existing 20-year warranty on the Digital Inverter Technology (DIT) and compressors which will provide a differentiated consumer experience in the East Africa region. This is a show of confidence in the product quality and durability that Samsung has in its innovation and technology.

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Odipo Riaga
Managing Editor at KachTech Media
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